The new Air design comes in silver, space gray, starlight, midnight, and gold. Additionally, the ever-popular MacBook Air got a major redesign back in June. Even so, IDC reports an ASP of $910, so Apple sits well above the market as a whole, and almost certainly has the highest margins.Īpple is coming toward the end of transitioning its entire Mac lineup from Intel to Apple Silicon chips, creating substantial demand for the new models, which are both more powerful and more power efficient. IDC says that it is still monitoring average selling prices (ASPs) beyond Q1, but it has seen one trend: the ASP increased five quarters in a row to the first quarter of this year.Ī likely reason for this is that, in times of component shortages, manufacturers have prioritized their most expensive (and highest margin) models. At a time when all other major brands were contracting, that saw the Cupertino company boost its market share from 8.2% to 13.5%. The data shows that Apple boosted its shipments (shown in thousands of unit) from 7.1M in Q3 last year to 10M in the same quarter this year. The company’s market intelligence data shows a stark picture in which Apple was the only winner, though the company did remain in fourth place. However, the company stresses that the trend is again impacted by very high demand during the pandemic, and that the latest shipment numbers are still well above pre-pandemic levels. Cooling demand and uneven supply have contributed to a year-over-year contraction of 15.0%. IDC says that the market as a whole declined year-on-year by 15%.ĭeclines continued for the traditional PC market as global shipments totaled 74.3 million units during the third quarter of 2022 (3Q22), according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. It shows that Mac shipments increased by more than 40% year-on-year, while all other major brands saw their shipments fall in the same period … Dramatic Mac growth was the only highlight in the global PC market in the third quarter of this year, according to a new IDC report.
0 Comments
Leave a Reply. |